Sulake talks about habbo future

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  1. #1
    Hardcore Member B3T4T3ST3 is offline
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    Sulake talks about habbo future

    In this interview, Liisa Puurunen (Sulake president) talks about sulake plans (new game coming this year, like habbo) and habbo future.
    In the habbo-happy.net (ES Habbo FS) we have another interview, but with some staffs and they talk about the probably new habbo platform (Adobe AIR)
    Here is the interview (FI) https://www.hs.fi/nyt/art-2000005498044.html
    And here is the Habbo-happy interview: Adobe tiene buenas noticias para Habbo más allá de 2020 tras la muerte de Flash - Noticias - Habbo-Happy
    Would be great if someone can translate the entire article :p
    Last edited by B3T4T3ST3; 25-01-18 at 06:36 AM.


  2. #2
    Account Upgraded | Title Enabled! Diddy is offline
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    Re: Sulake talks about habbo future

    This should be easier to read!

    An interview with Liisa Puurunen, Sulake's CEO, was published today by Finland's largest circulation newspaper, Helsingin Sanomat. See below the main issues:

    Advertising and marketing
    Liisa Puurunen said that Habbo has not invested in advertising and marketing activities in Habbo for years. Therefore, the notable drop in users was expected by them. But still, the company has no plans for this in the coming months.
    The company's strategy is to bet on the most loyal users so that they generate positive feedback on the game for potential new users

    Hotel closing and users

    The director cited rumors about the possible closure of Habbo.fi, Sulake's smallest community. She says that Habbo is still a very lucrative product and so there would be no need to close hotels in the next few years. She also said that the number of active players is still in the house of seven digits. By 2015, it had about 2 to 3 million. The large user base is in Brazil, the best market for the company.

    New game
    A rumor generated by @Puhekupla_staff's investigators has been confirmed: the Project X. Sulake is in fact working on the development of a new game and will be released in 2018. But Puurunen chose not to give much information about it, but it will be something like Habbo. Evidence indicates that this game is the Hotel Hideaway.
    Quoted from Puhekupla News Article

  3. #3
    Death from above! The General is offline
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    Re: Sulake talks about habbo future

    So the hotel won't be closed in the next few years but Flash is quickly being phased out by all major browsers so will it still be worth for them to build a new version of Habbo with different client technologies?
    If you are using Arcturus, contact me
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  4. #4
    Gaby is offline
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    Re: Sulake talks about habbo future

    So... they're going to create 3D Habbo that will probably fail miserably huh, nice.


  5. #5
    Hardcore Member B3T4T3ST3 is offline
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    Re: Sulake talks about habbo future

    Quote Originally Posted by Diddy View Post
    This should be easier to read!


    Quoted from Puhekupla News Article
    Easier but not complete, the article maybe have some others informations (maybe not)

    - - - Updated - - -

    Also, i don't think that habbo will be 3d or sulake will close it, i just think that they won't invest in ads because flash end.

  6. #6
    Account Upgraded | Title Enabled! Diddy is offline
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    Re: Sulake talks about habbo future

    Quote Originally Posted by B3T4T3ST3 View Post
    Easier but not complete, the article maybe have some others informations (maybe not)

    - - - Updated - - -

    Also, i don't think that habbo will be 3d or sulake will close it, i just think that they won't invest in ads because flash end.
    Well stop complaining and make it complete then. It’s clearly quoted from another site as I gave credit to. It’s better English and the face it’s not complete is not an issue. Instead of trying to get the post count up why don’t you complete it?

    Anyhow as reported it looks like habbo is making a 3D game, tbh I don’t think it’ll have a lift off and I don’t know how much Sulake would be willing to invest to advertise it. I guess we’ll have to see when they release more information.

  7. #7
    Gaby is offline
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    Re: Sulake talks about habbo future

    Apparantly this 3D Habbo has already launched lol... https://play.google.com/store/apps/d....hotelhideaway

    Anybody tried it already?


  8. #8
    Hardcore Member Oliveri is offline
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    Re: Sulake talks about habbo future

    Hi, a Finn here. The Puhekupla article was correctly translated.

    Can't say I'm surpised as they haven't cared about their users for a long time. I'm not a user in .com, but whenever I visit .fi I can just see how much users hate the Hotel. Everyone is complaining, Hotel is broken, talking is buggy - no one cares. All they're trying to do is milk more money from kids.

  9. #9
    Hardcore Member B3T4T3ST3 is offline
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    Re: Sulake talks about habbo future

    Quote Originally Posted by Gaby View Post
    Apparantly this 3D Habbo has already launched lol... https://play.google.com/store/apps/d....hotelhideaway

    Anybody tried it already?
    Not this game, this is from another elisa sub-company but not sulake...
    They're talking about a new game who will be released this year

  10. #10
    Don't touch me! ripcurl01 is offline
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    Re: Sulake talks about habbo future

    I'm still waiting for Habbo to make a step over to HTML5 (Unity engine perhaps), maybe this new game that they are talking about will be one of them.

  11. #11
    Yeah nah, nah yeah Liam is offline
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    Re: Sulake talks about habbo future

    The game's dying, it won't be long before it's gone. They just seem to be milking it as much as they can. Honestly if they were planning to re-code Habbo they would be spending more time in keeping the userbase they have instead of pushing them away from the game. If they brought back gambling, they may be able to bring back some older users; but in saying that, it's all just a thought and who knows. I still pop around here and there to see what's new, and it's just rapidly declining.
    ): /sadface

    "i want 2 dollar"


  12. #12
    Ragezone Furni Releaser maartenvn is offline
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    Re: Sulake talks about habbo future

    The problem with Sulake is that their current business model is no longer working. Kids don't play games on a PC anymore they are all playing on their smartphones nowadays. I think that a large proportion of the current userbase of Habbo are people who played it when they were younger and are still playing today. Another big problem are retro's. Why would kids play on a game where they have to spend money if they could get the same experience for free somewhere else. Just by typing "Habbo Free" in Google you get a bunch retro's or retro lists so it is not hard to find. Let me explain what I think Sulake should do.

    Make something fresh and new.
    Like I said, retro's are a huge reason why Sulake is making less revenue of Habbo and there is unfortunately not a solution to this problem. We have seen Sulake trying to find ways to stop retro’s for a decade now and as far as I can see it hasn’t helped at all. I think that they should leave Habbo behind and start something new. This way they can make something fresh which is not an experience the user can find somewhere else.

    Put the emphasis on a smartphones.
    10 years ago smartphones where unheard-of. People either played video games on a console or on a PC. Habbo is based around that idea. It drew a lot of kids attention with the ‘come play this game for free’ model and gained lots of revenue. But nowadays the browser game market has been shrinking rapidly. Kids play on their smartphones and we can see that the mobile gaming market is growing immensely. Just take a look at this chart which represents the global revenues in the gaming industry in 2017:


    (Source: https://www.businessinsider.nl/mobil...onal=true&r=US)

    They should focus on this market if they want to make money in the future.

    Conclusion
    The current business model is no longer working for Sulake. If they want to keep existing in the future they should seriously reconsider there way of working. I am not saying that they should abandon ship with Habbo but they need something else if they want to stay in business.

    PS: Note that this is my opinion. I am only trying to express what I think is the best way for Sulake to stay in business. If you disagree or have a different opinion please let me know!

  13. #13
    Newbie ChampionAlex is offline
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    Re: Sulake talks about habbo future

    Wonder what kind of game this will be lol. Interested in seeing what it is this time.

  14. #14
    Plis rash bi sait! Alozi is offline
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    Re: Sulake talks about habbo future

    This could be a good future for sulake if they do this right now!

    Exicted for upcoming news

  15. #15
    Member birthofcool is offline
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    Re: Sulake talks about habbo future

    In my opinion, even if Sulake develops another game it will tank with the general population of users who complain most about Habbo (the users from early to mid 201x's.) If however they were to develop a game and target it to a slightly older userbase it could go over well. For me personally, I left Habbo because they were taking away a lot of the content and features that made the game a winner in my book and this was due to them aiming towards a very young user base. All in all I will check out whatever they do because I've already supported these shits for over half my life and I miss the environment that Habbo was before they bricked the game.



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