Millions? Virgin are huge.
A few million won't get you far in the 21st century.
Virgin is invaluable.
And I doubt leaving their service will 'put them out of business' because:
Their funds are limitless and sustainable.
People who use the net for simple things like ebay and amazon don't reall 'understand'.
And no, I don't think all ISPs will follow the trend, simply to be 'the only one left' if you get me.
All because one mega-company is doing something drastic doesn't mean the less bigger companies are going to say "oh, well if they're doing it, fuck it we'll do it too. We want that audience god dammit. And what's better than providing the same thing everyone else is providing them?". It doesn't make sense.


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