Black Friday is the day after
Thanksgiving in the
United States, where it is the beginning of the traditional
Christmas shopping season. Since Thanksgiving falls on the fourth Thursday in
November in the United States, Black Friday may be as early as the 23rd and as late as the 29th of November. Black Friday is not an official holiday, but many employers give the day off. Retailers often decorate for the
Christmas season weeks beforehand. Many retailers open very early (typically 5am) and offer
doorbuster deals and
loss leaders to draw people to their stores. Although Black Friday, as the first shopping day after Thanksgiving, has served as the unofficial beginning of the Christmas season at least since the start of the modern
Macy's Thanksgiving Day Parade in 1924, the term "Black Friday" has been traced back only to the
1970s. "Black Friday" was originally so named because of the heavy traffic on that day (see below), although most contemporary uses of the term refer instead to it as the beginning of the period in which retailers are in the black (i.e., turning a profit)[
citation needed].