Habbo 2011: €44 million. Habbo 2013: €10 million.

[HabMoon]

Habbo has been around for nearly 15 years, and over that time it has became the largest community for teenagers across the world with over 250 million accounts created and more than a billion views on the homepages of each hotel each month. However not everything is pitch perfect, and us users have known that for a few years now.

Kauppalehti, a Finnish business newspaper has recently released figures on the catastrophic financial health of Sulake, the company that operates Habbo.

In 2011, Sulake made EUR 44.8 million - a record performance, and saw Sulake preparing to sell off its IRC-Galleria website.
In 2012, Sulake made EUR 22.6 million - a rigid divide in Sulakes revenues, some could blame this upon the mute, whereby Sulake having to throw a lot of resources into improving their moderation and satisfying their shareholders (?).
In 2013, Sulake made EUR 10.5 million - again the turnover had been halved, this could be down to user decline, the rise in pirate hotels & illegal credit trading taking off.

It is also recorded by Kauppalehti that Sulake itself only has 43 staff members working for them in 2013. This excludes outsourced moderation and probably staff who are hired under Elisa (for example, the Stories team).But, alas - one man struggles while another relaxes, the Elisa company released their 2013 figures at the begininng of this year showing where the pot of money is at, with a turnover of a billion pounds.

Sources:
http://www.kauppalehti.fi/yritykset/...on+oy/16036286
http://mangetoica.com/archives/72629
http://vuosikertomus.elisa.fi/en/

It's now or never Sulake, or else it won't look pretty in the near future.

[MentaL]

[iRetro™]

Muscab is stealing there money and members. Peace.

[Mathis Hbx]

We also forget the arrival of Adblock (which can block ads on websites) it's a very big loss

[Muscab]

You can clearly see this isn't the doing of Retros, if anything Retros have since decreased in user count the same way Habbo has lost users as well.
I'd blame the whole channel 4 / mute & merge.

[tehDrunk]

We also forget the arrival of Adblock (which can block ads on websites) it's a very big loss

Adblock can easily be blocked using code stuff... The real big loss for sulake was remove too many staffs and promotions in all hotels that made many users stop playing.

[Lor Is]

The results of 2014 will be even worse than the previous because a lot of users left Habbo when they banned gambling.

[vLife]

We all knew it was coming. They single handily destroyed their own game. Don't give people what they don't want. Also factoring most of their players have come of age and don't find it as fun or interesting anymore.

[lRetros]

We all knew it was coming. They single handily destroyed their own game. Don't give people what they don't want. Also factoring most of their players have come of age and don't find it as fun or interesting anymore.

Totally agree, they had a lot of time to change the situation and give people what they want and I think now is a little bit late, they're focused on what they shouldn't.

[Unphased]

Habbo shot up with activity over many years and It's only just now that we notice the grinding halt it approaches. Habbo is like a brand that 'used' to be popular, it was released, everyone loved it and soon it will never be heard of again.

Shame.

[Lewis]

This also comes to people just simply "growing up". They are not attracting the younger audience they used to, infact they're not really attracting any new players at all. I used to see advertisements everywhere regarding Habbo, I rarely see these now. No more little kids to milk their parents credit cards dry for coins.

[Carlosso]

Like Lewis said, a few years ago there were television advertisements about Habbo. Now there isn't..

[Shorty]

Blame technology and the game model.

[MentaL]

Remember all the bad press about child paedophilia and all those game cards getting pulled? Thats going to hurt..

[brandonsuxx]

They honestly nailed their coffin when they banned casinos. I don't feel any sympathy for them as they have continuously ignored and voided their community.

Less players = less money = less staff and/or more ads and higher prices = player unhappiness, then it just loops itself.

[maritnmine]

Sulake made a huge mistake: They didn't go mobile. Now it's too late.