This setup process is pretty easy but requires some fine tuning during the setup
Go through the setup following the default settings for everything until you get
to where you name your instance, and name it anything besides SQLEXPRESS.
The most important part is setting up Mixed Mode Authentication.
It must be Mixed Mode Authentication.
Once you enter in the password for sa you can optionally add your current windows user as an admin
continue the install.
Once completed open up the SQL Server 2016 Configuration Manager
Setup your protocols for whatever you named your instance like so
Then Native client 11.0 Configurations(both)
Once completed go up here and restart the services for your database(Note: may not look the same depending on features/version of sqlsvr)
Congratulations, we are going to check your connection in the next section.