room_ad_plus_badge... What?

Found this when i was copying productdata's to my hotel. Any idea's what it is?

Code:

---

["room_ad_plus_badge","Huonepromo","Huonepromo"],

---

Huone means house in Finnish.

Oh, really?
Small Finnish lesson for u:

House - Talo
Room - Huone

Don't teach finnish to finnish-people ;)