Why play a generic MMORPG just because of the brand? There are better MMORPG that offers better game play and end game.
Example: Black Desert Online
Yes, the background story of the game is not on par with ESO, but if you really wanna enjoy a better modern MMORPG. Then I would recommend going for Black Desert Online.
Even if you are an "RPG" player, BDO offers a tons of aspects of these taste in an MMORPG.
Trust me, Play BDO.