Level-Cap:The reason I would like to modify the level-cap is because people do not feel any accomplishment when they reach the highest level anymore. If the level-cap is removed players will always have the urge to become higher and higher levels and the top-lists will keep the competition up.
Death: A death in WoW does not mean anything. You can die as much as you want to and play as carelessly you want to because there are no death-penalties in the game. If you would have lost parts of your gear, level and skills it would be frustrating to die and that's what we would like to implement. People won't be able to farm eachother though, we will implement a system which will prevent situations like this from happening.
Free For All: There will be no factions, anyone can be an ally or an enemy. It is up to you to decide whether you would like to make the player your friend or foe.
And much more to follow...