You will download the file by clickingYou must be registered to see links, it will come in a .zip file
After extracting you will see a file without any reference to the type it is, if it is zip, winrar etc.You will right click on the file and go to the option "Open with .."
Now you will search for google chrome, that's right, google chrome. It will open a page as if it were in PDF, and there you will have access to everything.
I can't install the file. It gives an error. It would be interesting to read about it. But I don't think you can promote any business with just plain text analysis. A person thinks: Here, now I'll read a plan of action to promote your business, and it will work. But in practice, it turns out that this man has no understanding of finance, their calculations. If he sees slight growth in customers, he is already thinking about closing the business.