For all you downloading the game hoping to play is pretty much wasting time. If you haven't pre-ordered the game you simply won't get in and yes, this includes the OPEN beta.
If you want a key you need to wait for sites like fileplanet to hand out a limited amount of keys and if you're not lucky enough to get a hold of one you're not going to be able to play.
Q) Who can play open beta?
A) Anyone who pre-ordered the game, thus being able to play in the CB events has access to open beta. Also, from my understanding NCsoft will send out some select open beta keys. I don't know how they determine who gets the keys. If you ordered after the CB events, you should still get a key that will give you access to the open beta via email or a physical copy of the key from the store you purchased it at. If you ordered on either steam or the NCsoft store, your account is already set up for open beta, pre-selection, head start, and retail launch upon account setup.