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Software engineer ego boost

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The user experience indeed goes far beyond aesthetics. When I use a website, I don't just stare at it, admiring it. At least not without navigating. Not without intent. The actions that I do, how easy those actions are for me to do, the flow that I follow, the content that I read, in what order I read it, what I get out of it, and what it means to me - these are all parts of my experience as a user.
 
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